This course is run by The Skills Train , and is aimed at NPO’s and businesses who are not yet using Facebook to promote themselves? Each course booking equates to a R200 donation to Iris House Children’s Hospice.
Wondering where to start? Already on Facebook, but not sure if you’ve done everything right? By the way, you’re not alone. There are still many business owners and marketers who don’t quite know where to start—they struggle to gain momentum and achieve measurable results from their efforts.
Well, look no further. Our half day course gives you all the skills required to successfully launch your business Facebook page, promote, grow and engage your fans and turn them into paying clients. The course will help you understand what Facebook can do for your business and lead you through a step-by-step process for getting started on building a compelling presence and optimizing your Facebook marketing
Day: Saturdays: (The LAST Saturday of every month of 2016)
30th January 2016
27th February 2016
26th March 2016
30th April 2016
28th May 2016
25th June 2016
30th July 2016
27th August 2016
24th September 2016
29th October 2016
26th November 2016
Course Duration: 10am – 2pm
Course Venue: Learning Centre Stikland Bellville
Course Price: R850 per person (discount for bookings over 5) – includes snacks, refreshments, certificate and course material
Who should attend?
Online marketing staff
Enjoy both a PRACTICAL and INSPIRATIONAL lecture! You get everything you need in this course to build your Facebook page, website traffic, and business on Facebook into consistent growth towards numbers you would never have believed possible for yourself! Classes of no more than 20 per session ensure optimal interaction and depth of learning. Visual examples including video ensure each point is fully understood before progressing to the next step. Discussion and questions are encouraged!
What am I going to get from this course?
Clear answers to your question about Facebook ads and Facebook marketing.
A system hundred of students have used before you to get Facebook page likes.
A complete system to advertise anything successfully on Facebook by uploading a video to your Facebook page and using the Power Editor to create an ad for post engagement clicks to the website, or website conversions.
Methods for generating recurring revenue every month for free
Strategies for making a profit every month with Facebook ads
A simple system for generating B2B leads using messages from your personal profile to Facebook pages.
A lower cost per click with Facebook ads.
An increase in your average CTR in Facebook ads.
Complete Instructions as to how to setup conversion tracking pixels with Facebook ads.
Steps to speed up the time it takes for you to make lots of Facebook advertising campaigns
An explanation as to why your personal profile is the most powerful tool you have for making money on Facebook.
A tour of Facebook Insights
The 80/20 principle explained as it relates to Facebook ads.
Section 1: Welcome! What do you get out of this course?
Thank you for taking this course! What are you doing on Facebook today?
What can you do to get the most out of this course today?
Section 2: Introduction to Facebook Marketing! Learn the basics and see where to start.
What is a Facebook profile?
How do you make a good Facebook profile?
Where do most users on Facebook spend their time? In the newsfeed. What is it?
What is a Facebook page and how can you use it? How do people interact with it?
What is a Facebook group?
What is an event on Facebook and how can you use events on Facebook?
What is an app on Facebook?
80/20 POWER LECTURE! Learn what you do as a user on Facebook.
Section 3: Facebook marketing basic functions and strategies for success.
Which to use? Facebook pages, Facebook groups, and/or a Facebook profile?
Using your Facebook profile to add friends and message is easiest to start.
Making a Facebook group is the easiest way to build relationships.
How to create a Facebook group and start it successfully.
When is using a Facebook page helpful?
How to create a Facebook page and what to name it for best results.
How to make a great Facebook page using videos and making helpful posts.
Facebook page insights tutorial! Get to know your audience and engagement.
How to delete your Facebook page.
Section 4: Introduction to Facebook advertising! Meet the ads manager and power editor!
The basic ad functions
You will see the basic functions involved in creating an ad from choosing what type of ad you want to make to understanding which features you can use to target to campaign creation options, bidding options, and daily budget!
Making headlines and text for your ads
After you have the images created, you can use headline and text combinations to create the best match between your images and the text people see. Together you will want to find a variation that gets the best results in terms of cost per action!
Supplying images for your ads
When you are ready to grab images for your Facebook advertising campaign, you can learn how to use the best images, position the images in the newsfeed, and how to use more than six images in one ad campaign without leaving the create ad interface here!
Using interest targeting
Facebook advertising interest targeting allows you to find your audience based on what pages, interests, and activities they like. You can see how to match the categories of interests with the potential audience you are reaching quickly.
Increase page likes
Seats are limited to 20 delegates per course. BOOK yours TODAY to avoid disappointment. Simply complete our CONTACT FORM – Select Facebook 4 Business. And one of our team will be in touch with you to confirm your seat within 24 hours.